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- SEM Strategy: PPC vs. SEO — What’s the Difference and Which is Best for My Company?
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Posts
B2B SEO
- A Modern Framework for SEO Work that Matters
- How Certified Content Consistently Delivers “Better-Than-The-Best” SEO Content
- SEO is Today’s Most Cost-Effective Marketing Channel
- Business Reviews and SEO: How Online Reviews Give B2B Companies a Boost in Organic Search
- Develop Better B2B Buyer Personas: 4 Steps to Using SEO Insights to Create Effective, Data-Driven Personas [Worksheet]
- An Intro to Google Posts for B2B Marketers [Update: PDF Guide Now Available]
- 3 Ways Voice Search Should Change Your SEO Strategy This Year [Free Workbook]
- What Google’s New Mobile Shortcuts Means for the Future of B2B SEO, and What Marketers Should Do About It
- Digital Transformation and SEO: A B2B Consultant Reveals How Brands Do It Best
- Google’s Mobile-First Indexing: What It Means, and How to Prepare
- How to Optimize for Featured Snippets and Why It’s More Important Than Ever
- B2B Lead Generation & SEO: How to Convert Organic Traffic into Leads
- The Case for B2B SEO: 4 Reasons It Cannot Be Ignored
- 5 Quick-Win SEO Opportunities for Software & Technology Websites
Buyer Persona
- Profound’s Framework Uncovers Key Insights that Keyword Lists Alone Will Never Deliver
- How to Connect with Buyers in an Inbound Market
- How to Attract Buyers in an Inbound Market
Conspiracy Theory
- New Google Patent: Is Google Storing Data to Replace Organic Search Results?!
- Oh The Horror! Scary Google Predictions for 2015
- What We Still Don’t Know About the Death of Google Authorship
Content Marketing
- SEO Priorities vs. SEO Busywork: How to Identify the Work that Drives Growth
- The Cost of Delaying a Modern SEO Strategy
- How to Build an SEO Growth Strategy that Transcends Algorithm Changes
- SEO is a Competition, and “Optimizing” Alone Doesn’t Win!
- Reliable, Predictable, Scalable SEO Growth IS Possible Today. Here’s Why.
- Does Your Business Need Multiple Websites? What Google Has to Say
- 3 Ways SEO Metrics Can Help Demonstrate Content’s Effect on Sales and Revenue
- SEO and Content Marketing: 3 Steps to a Content Calendar that Drives Results [Free Template]
- 77 Characteristics of Quality Content: The Complete List
- 5 Reasons Your Content Isn’t Ranking on Google and How to Fix Them
- Syndicating Content and SEO: When and How to Do It Right
- How to Use Google’s Own Guidelines to Maximize Your SEO Efforts
- How to Generate Leads from SEO
- Announcing: The SEO Best Practice Series
Inbound Marketing
- What Pixar’s 22 Storytelling Rules Teach Us About Content Marketing
- 5 Inbound Principles that Generate More Leads
- 6 Resource Centers Reviewed – Pros, Cons, and Takeaways
- How To Build Relationships and Earn Trust with Inbound Marketing
Keyword Strategy
- SEO Keywords in a Modern Framework: Why Keyword-Based Content Doesn’t Drive Business Growth
- SEO Keywords and Content Strategy for an Era of A.I. and RankBrain [PDF]
- Keywords that Convert: How to Find and Use SEO Keywords that Drive Sales [Free Worksheet]
- 50% of Search Queries are 4+ Words: How to Target Smarter Keywords
- How to Recover Google’s (Not Provided) Keyword Data
- 4 Recent SEO Visualizations You May Have Missed
- 3 Fundamentals to Improve Your Search Engine Ranking
- Turn Keywords Into ROI: Components of a Results-Oriented Ranking Strategy
Link Building
- Link Building is Dead: 3 Reasons to Stop Wasting SEO Resources On It
- 3 Common Misconceptions About the SEO Benefits of Multiple Websites
- Google’s Penguin 4.0 Announcement: What you Need to Know
- How to Build Links in the Modern SEO Landscape
- Is Zemanta a Link Building Scheme?
Marketing
- The Secret to Modern SEO: How to Win Traffic and Drive ROI in the Era of AI
- The 4 Reasons Most SEO Projects Fail: How to Guide Your Team to Effective SEO
- Siloed SEO Doesn’t Work! How to Create an Integrated Strategy
- SEO and Product Marketing: How to Optimize without Diluting Messaging
- How to Use Inbound Marketing to Close More Business
- How to Listen and Learn from Your Market
Organic Rankings
- Google Ranking Decline: 13 Questions to Help Diagnose and Fix a Drop in Rankings
- Mobile Searchers Skip #1 Result & More: Recent SEO News in 4 Visuals
- Google Penguin’s Shift to ‘Continuous’ Updates – What Does it Mean for SEO?
- 4 Building Blocks for SEO Content that Earns Rankings
- Are Your Rankings Dropping? 4 Easy Ways to Discover What’s Really Happening
SEO
- PPC & SEO: How to Prepare for Maximum Reach During the COVID Rebound
- Video SEO: How YouTube Hurts Your SEO and 4 Steps to Doing It Better
- 4 Reasons Your Competitor is Outranking You on Google (and How to Fix Them)
- 5 Ways to Stand Out in SERPs and Increase Organic CTRs
- How to Outrank Bad Reviews in Organic Search
- Top Search Ranking Factors for 2017: How to Make Your Own RankBrain List [Free Worksheet]
- STOP! These 7 Technical SEO Issues Need Your Attention NOW.
- 4 Secrets to Website Navigation Design with SEO Power
- 9 SEO Tasks to Prioritize (and 4 to Stop Doing Immediately)
- Next-Level Strategies for SEO and Social Media that Actually Work Together
- B2B SEO: 4 Straight-Forward Steps to Getting Started
- Improving SEO: The Only Work that Really Matters
- Enterprise SEO: How to Fix a Big Company’s Bad SEO
- SEO Results: How Long Does it Take?
- How Optimizely’s Takeshi Young Does SEO: An Interview
- How to Build an SEO Team for Cross-Department Results
- 10 Common SEO and Content Marketing Questions
- Google Updates Local SEO Guidelines, Ranking Factors
- Google’s Top 3 Ranking Factors Revealed
- Google Drops Sidebar Ads: Full Summary of Impact for SEO
- 5 SEO Metrics that Matter for 2016
- 8 SEO Best Practices for SaaS Product Pages
- How Every Blog Posts Can Earn SEO Traffic
- Google’s Mobile Update Will be Bigger than Penguin & Panda
- 3 Things B2B Marketers Must Do to Stay Ahead of Google
- New Google Ranking Algorithm Checks Facts, Not Links
- Confirmed: Websites with Poor Mobile Usability Will Soon Lose Rankings
- What Google’s Recent “Avoid Link Building” Statements Really Mean
- How to Change What Google Displays About Your Brand
- What Google’s New Deal with Twitter Means for Your SEO
- 11+ Fundamentals of Website Design and SEO
- The Secret’s Out: Google’s Not Invincible (and Probably Never Was)
- All I Want for Christmas: An SEO Wishlist
- Neil Patel’s Favorite WordPress Plugins
- 10 Best Practices to Optimize Resource Centers for SEO
- 5 Ways SEO is Like Surviving a Zombie Apocalypse
- Will a Second Website Help My SEO Campaign?
SEO Metrics
- Google Penalty Recovery Checklist: A Complete Guide [with PDF]
- How to Reclaim Your Google Analytics Data from Spambots and Fake Traffic
- Data Sampling in Google Analytics: How It Works, Why It Matters, and What to Do About It
- 3 SEO Metrics to Silence the Critics and Impress the Boss
SEO News
- Google Announces Featured Snippet Deduplication: Should Your Strategy Change?
- New Decade, New Name: Propecta is Now Profound Strategy!
- Google’s BERT Update: Profound Strategy’s SEO Strategy Continues to Stay Ahead of Major Algorithm Changes
- SEO Update: HTTPS More Urgent as Google Chrome Prepares “Not Secure” Warning
- Google Tests New Mobile Results Format with Multiple, Expanded Answer Boxes
- How SEOs Can Respond to Google’s New Ad Label: A Thin Green Line Between Google and Your SEO Strategy
- Google Carousel Expansion Explained: Examples for B2B
- Google Now Penalizes Sites with Intrusive Interstitials (Pop-Up Ads)
- How PANDA Will Kill Exact Match Linking for Good
Software & Technology SEO
- SEO for Tech Brands: 5 Mistakes Most Technology Companies Make (and How to Avoid Them)
- What 2 Years of Research Taught Us About SEO for Tech Brands and the Surprising Insight that Changed Our Content Strategies
- Tech Company Content Marketing and SEO: Are You Sitting on a Gold Mine?
Technical SEO
Uncategorized
- 9 COVID-19 Data Dashboards I’ve Been Watching
- Website Security: Disaster Preparation Checklist
- What is Account Based Marketing and What Does It Mean for SEO?
- Google’s RankBrain and the Future of SEO
- Behind the Scenes at Profound Strategy’s Staff Retreat [Pictures]
- 6 Mini Case Studies: How Leading Companies are Adapting to the Mobile User
- We’ll Never Win! Google’s AI can Beat Atari Games
- What is Google’s Knowledge Graph? A Definition for Marketers
- What Most Marketers Don’t Know: The Knowledge Graph and the Future of SEO
- 3 Shut-Downs: International Pressure Mounts Against Google
- Breaking: Google Announces New Mobile-Friendly Labels, Potential New Ranking Factor
- How to Uncover Keywords that Attract Your Ideal Customer
- Learn These Thought Leadership Techniques to Communicate with Your Buyers
- Content Marketing: Here to Stay, or Bubble Ready to Pop?
- How the Inbound Project will Rock Your World