Position your SEO and content marketing efforts to create business value with a clear, actionable strategy—based on Profound Strategy’s unique, modern SEO principles—that:
A Growth Priorities Audit provides the big picture for planning well into the future, and a specific route to start seeing meaningful organic traffic growth as soon as possible.
Launch a successful SEO program by laying a strong foundation first. A Growth Priorities Audit will:
We couldn’t have asked for a better partner to help us shape and execute our SEO strategy.
Get a broad overview of your brand’s entire opportunity in organic search.
The first stage of a Growth Priorities Audit is keyword research—updated for the era of AI-driven search algorithms. The Keyword Group Map transforms a long, static list of keywords to provide clarity on relationships, priorities, categories, and more.
The secret to an ROI-focus is strategic prioritization at every step. SEO metrics are only one consideration.
A Growth Priorities Audit collaborates with your industry expertise and knowledge of your audiences, to prioritize organic growth opportunities with the greatest potential for revenue impact.
Profound Strategy consistently demonstrates not only SEO expertise, but a deep understanding of our business.
SEO content that wins meaningful traffic is content designed for people … that search engines understand and favor. But how do you actually create that?
The second stage of a Growth Priorities Audit answers that question by investigating keywords to understand the users’ real questions and needs.
Those “user needs” are the foundation for an SEO content strategy that is:
Your SEO strategy should be based on a comprehensive understanding of the business’ opportunity in organic search, built on the needs of your target audiences, and designed for AI-algorithms. A Growth Priorities Audit is the foundation your marketing team needs.
Profound Strategy has been an invaluable partner. They have supported us on many lasting projects, including a very comprehensive user need and content strategy effort that has made a big impact on our search strategy.