Lex is a writer who used to turn up her nose at SEO — with its forced keywords and its shady backlinks — until she met a team of people doing it right, and got roped in by her love of excellent content. Find her on Twitter @estherproject.
- SEO Keywords and Content Strategy for an Era of A.I. and RankBrain [PDF]
- 3 Ways Voice Search Should Change Your SEO Strategy This Year [Free Workbook]
- 77 Characteristics of Quality Content: The Complete List
- How to Optimize for Featured Snippets and Why It’s More Important Than Ever
- Google’s Mobile Update Will be Bigger than Penguin & Panda