It is important for B2B companies to work with an SEO agency that understands B2B business and knows how to overcome the unique challenges that B2B SEO presents.
Successful B2B SEO must address your unique challenges:
Profound consistently demonstrates not only SEO expertise, but a deep understanding of our business. They work with stakeholders to justify SEO projects and demonstrate the impact of SEO investments.
Many B2B brands try to keep SEO in-house, like many of their other marketing efforts. However, B2B SEO isn’t a simple add-on to your marketing campaigns.
Internal SEO teams face many hurdles in being successful:
Partnering with an experienced B2B SEO agency can help you hit the ground running and see ROI from your SEO faster. A good SEO agency will work closely with your internal teams to create the best results by combining expertise.
We couldn’t have asked for a better partner to help us shape and execute our SEO strategy. Profound supports our internal teams with strategic insights, training, and execution support, and they are a pleasure to work with. I highly recommend Nate and his team.
Hiring an individual contractor to help with your SEO can seem like a cheap way to gain an edge in SEO, but this also has severe limitations on your success.
Individual contractors can be a good solution for small businesses, but the B2B enterprise needs an experienced, competitive, and flexible professional SEO partner.
Profound Strategy’s revenue-focused SEO processes and campaigns create modern B2B SEO strategies that are tailored to your KPI and focused on the fastest path to revenue.
Our proven SEO processes provide reliable, predictable growth to help you see ROI faster.
Profound Strategy maps the buyer’s journey for each persona involved in the decision-making process. We create and support a wide array of content assets that move the target audience through the sales funnel.
Our content regularly performs 3x better than other content created for our clients’ websites. Because of this, our clients have experienced SEO becoming their most valued source for new, qualified leads.
Profound Strategy is our secret SEO weapon that continues to deliver the business results we expect. They have proven to be flexible, strategic, and responsive to changes in our business and our industry.
In recent years, many B2B buyers have relied more on content marketing to research a product or service before making a purchasing decision. In 2017, there was a 47% increase in the amount of B2B buyers utilizing this than in 2016.
Profound Strategy drives meaningful, measurable SEO growth by tailoring our proven processes to your brand’s unique audience, value, and goals.
We examine what works for your current B2B SEO—and what doesn’t—and help you create a new strategy that will ultimately lead to a greater marketing ROI and revenue impact.
Our basic process looks something like this:
As Marketo’s digital presence grows across multiple communities, properties, and platforms, Profound consistently provides clear direction to build the best content and UX for our audiences/maximize SEO results.
Profound Strategy are experts in B2B SEO. We know how to prioritize what technical SEO and content creation work matters and weed out what work doesn’t. Our certified content production and support of your internal marketing teams delivers consistent, predictable SEO growth.
Profound Strategy offers full SEO content production, auditing, and consulting services: