B2B SEO With an Experienced Partner

Successful B2B SEO requires a specialized approach: one that understands the B2B market, modern SEO, and your unique brand.

It is important for B2B companies to work with an SEO agency that understands B2B business and knows how to overcome the unique challenges that B2B SEO presents.

Successful B2B SEO must address your unique challenges:

  • Attracting the attention of the multiple personas involved in decision-making.
  • Planning for the longer sales cycle compared to B2C sales.
  • Creating and supporting a wide variety of content.

Profound consistently demonstrates not only SEO expertise, but a deep understanding of our business. They work with stakeholders to justify SEO projects and demonstrate the impact of SEO investments.

— Mike Tomita, Director of Online Marketing

B2B SEO Agencies vs. Internal SEO Efforts

Many B2B brands try to keep SEO in-house, like many of their other marketing efforts. However, B2B SEO isn’t a simple add-on to your marketing campaigns.

Internal SEO teams face many hurdles in being successful:

  • Steep learning curve — SEO has changed a lot in recent years and continues to evolve as Google does. Jumping in without years of experience requires an investment in education.

  • Big time investment — Quality content requires a significant amount of time in order to be successful. This includes the time spent conducting research, writing and editing, as well as hiring new SEO marketers if necessary.

  • Continuing education — Google constantly updates its algorithms, requiring an internal SEO team to always learn and keep up with new trends in order to remain competitive.

  • Continued investment — SEO requires constant attention in addition to any other work internal teams need to complete.

Partnering with an experienced B2B SEO agency can help you hit the ground running and see ROI from your SEO faster. A good SEO agency will work closely with your internal teams to create the best results by combining expertise.

We couldn’t have asked for a better partner to help us shape and execute our SEO strategy. Profound supports our internal teams with strategic insights, training, and execution support, and they are a pleasure to work with. I highly recommend Nate and his team. 

— Hilary Jules, Head of Content Strategy & Marketing Operations

B2B SEO Agencies vs. Individual Contractors

Hiring an individual contractor to help with your SEO can seem like a cheap way to gain an edge in SEO, but this also has severe limitations on your success.

  • Limited services — Contractors are often limited in the services they can provide. It’s very difficult to find one individual with expertise in technical SEO and the skills required to research and write outstanding SEO content.
  • Limited attention — Similar to internal team members with other jobs to do, individual contractors cannot always commit the attention to your business that may be needed.

Individual contractors can be a good solution for small businesses, but the B2B enterprise needs an experienced, competitive, and flexible professional SEO partner. 

Proven B2B SEO Strategies

Profound Strategy’s revenue-focused SEO processes and campaigns create modern B2B SEO strategies that are tailored to your KPI and focused on the fastest path to revenue.

Our proven SEO processes provide reliable, predictable growth to help you see ROI faster. 

Profound Strategy maps the buyer’s journey for each persona involved in the decision-making process. We create and support a wide array of content assets that move the target audience through the sales funnel.

Our content regularly performs 3x better than other content created for our clients’ websites. Because of this, our clients have experienced SEO becoming their most valued source for new, qualified leads.

Profound Strategy is our secret SEO weapon that continues to deliver the business results we expect. They have proven to be flexible, strategic, and responsive to changes in our business and our industry. 

— Amanda Van Nuys, Sr Director, Marketing Communications & Customer Marketing

b2b seo stat

The B2B SEO Statistics You Should Know

In recent years, many B2B buyers have relied more on content marketing to research a product or service before making a purchasing decision. In 2017, there was a 47% increase in the amount of B2B buyers utilizing this than in 2016.

  • 81% of B2B purchase cycles start with a web search.
  • Almost 60% of B2B marketers agree that SEO has the biggest impact on lead generation.
  • SEO leads have a 14.6% close rate, while traditional outbound leads possess a 1.7% close rate.

Building Your B2B SEO Strategy

Profound Strategy drives meaningful, measurable SEO growth by tailoring our proven processes to your brand’s unique audience, value, and goals.

We examine what works for your current B2B SEO—and what doesn’t—and help you create a new strategy that will ultimately lead to a greater marketing ROI and revenue impact.

Our basic process looks something like this:

  1. Full Site Audit — Get to ROI faster by creating a holistic view of site health that demonstrates which problems are hindering real SEO growth and which “errors” are not worth investing in. 
  2. User Needs and Keyword Research — Keywords alone are no longer sufficient for creating SEO strategies that drive MQLs. We transform keywords into market research tools to discover what your audience is really looking for in organic search so you can beat the competition for their attention.
  3. Competitive Content Creation — Get SEO content that consistently—even predictably—drives SEO growth and positions your brand as an industry leader. Profound Strategy’s team of editors and writers creates best-in-class content focused on revenue growth, and supports your internal teams.
  4. Analytics and Reporting — Map SEO work directly to your internal revenue attribution models so you can determine ROI and make the very best, data-driven decisions for digital marketing strategies moving forward. We remove vanity metrics to show how your SEO impacts the KPIs that affect your revenue.

As Marketo’s digital presence grows across multiple communities, properties, and platforms, Profound consistently provides clear direction to build the best content and UX for our audiences/maximize SEO results. 

— Matt Carlson, Sr. Director, Web Strategy & Development

Profound Strategy’s Services

Profound Strategy are experts in B2B SEO. We know how to prioritize what technical SEO and content creation work matters and weed out what work doesn’t. Our certified content production and support of your internal marketing teams delivers consistent, predictable SEO growth. 

Profound Strategy offers full SEO content production, auditing, and consulting services:

Technical SEO

  • Technical SEO Audits
  • Google Analytics Setup, Audits
  • ROI Reporting


SEO Content

  • Keyword Research and Development
  • SEO Content Strategy
  • Content Audits
  • Specialized Content Creation
  • In-House Marketing Content Support

For more information, check out our ebook 5 Ways B2B Websites Get It Wrong, or get in touch with one of our solutions experts to learn how we can start tailoring a strategy to your brand.