5 Ways B2B Websites Get It Wrong

When visitors click onto your B2B website, you have less than one second to make a good impression.  From design, to content, to structure—every nuance of your site communicates something to a potential buyer.

And buyers are visiting. 77% of B2B purchasers prefer to do their own research before contacting a salesperson. Most marketers know that buyers are self-educating further into the sales funnel than ever, but too many B2B websites still aren’t keeping up.

Consider content strategy:

• 80% of business decision makers prefer to get company information in a series of articles rather than an advertisement.
• 85% of B2B marketing leaders fail to connect content activity to business value.

Profound Strategy has helped B2B companies in a wide variety of industries—from SaaS to logistics—develop, measure, and maintain digital marketing strategies that drive growth. In the process, we have noticed five common B2B website mistakes that leave valuable sales revenue on the table.

5 Ways B2B Websites Get It Wrong is a review, especially for B2B marketers, of those five common mistakes and simple, practical steps your team can take today to fix each one. This short ebook covers structure, language, SEO, and more! Use the form on the right to download your free copy today, and get your website in shape to nurture leads and convert sales.