SEO content that builds your brand and drives revenue growth has to drive meaningful organic traffic and outperform the competition in search. That means that the only way to win in organic search is to understand both your audience and your competition in organic search.
Your brand’s audience is the same in organic search as anywhere else, but they might be having different conversations. Your brand’s competition in organic search might be the same as in other markets—but it might be dramatically different.
That’s why each of your audience’s unique needs is thoroughly investigated in organic search.
Profound Strategy content routinely beats the competition in organic search by understanding:
All of those insights combine to create the framework for a piece of SEO content that can compete in organic search.
Profound Strategy started working on content for this B2B tech company in September. Almost one year later, the SEO content that Profound Strategy created or assisted with was performing more than three times better than the content our team did not touch.
Built into our SEO content process is a 90-day, post-publication review. If the content is no longer growing in organic traffic it is reviewed, the organic landscape is investigated for changes, and updates are recommended.
To learn more about how Profound Strategy applies SEO metrics to ensure content success, contact us today. We’ll set up that free call to show you how it works and how we can help you create the kind of graphs you get excited about showing to the C-suite.