The Profound Strategy Blog

For content marketers, getting paid to be creative every day is usually a blessing, but it’s not always easy. This is particularly true for content marketers working in highly technical industries, but the truth is that the content you need to please users and search engines already exists - you just have to know where to find it.

The most successful Product Marketing Managers are using SEO to drive lead generation and conversions by transforming organic traffic into qualified prospects.

Google's Search Quality Rating Guidelines detail procedures used by the company’s quality raters to evaluate search results, and contain valuable insight into how the search engine defines quality when determining search rankings of a site and its content.

Only about 10% of site visitors arriving through organic search are ready to purchase, but that doesn't mean marketers should ignore the other 90%! Learn how to adjust your SEO strategy to help capture and nurture more qualified leads from organic traffic.

Featured snippets are a strategic target of most well-rounded SEO and content marketing campaigns, but with 2017 closing in, they are only getting more important. Get a look at what Google has up their sleeve, and start optimizing your content today.

I’m excited to finally make this announcement: Our SEO Best-Practice Series is here! For several years, our team has been creating in-house best-practice documents for every SEO strategy and consideration. They have been so successful that we decided we can't keep them to ourselves any longer.

Many marketers know that SEO is the answer to driving traffic to the website, but fewer consider SEO a lead gen strategy. The truth is, modern SEO can get your business in front of more buyers at more stages of the buyer’s journey than any other single strategy. (Which, if it helps, is also a great way to sell SEO to hesitant executives.)

Last week, the U.S. Patent Office approved Google’s latest patent for natural language search results for intent queries. At first blush the patent is the latest in Google’s drive to interpret queries and deliver answers in natural, human language. But is it also one more step toward eliminating organic search results all together?

Google dropped a big announcement last week: Penguin 4.0. The SEO corner of the internet is buzzing, but if you're a marketing manager or CMO who just wants to know what it means for your site you don't want all the bar graphs. Here's a breakdown of what you need to know, in plain English.

Google rankings aren’t the only (or even the most valuable) SEO metric that marketers should be monitoring, but they are important—and highly visible. A sudden decline in rankings can send people into a panic. Questions start flying; managers start hovering. Why the sudden drop in rankings, and how do you fix it? You need answers quickly.