There are countless surveys and studies that highlight a few characteristics of "quality" SEO content, and more come out every year. Where do you start? Here. The complete, comprehensive list of the 77 characteristics of high-quality, SEO-savvy content.
Website navigation design is often considered in terms of design and/or user experience, but if SEO isn't part of the conversation, the website is missing some key SEO influence. Learn how to design a navigation structure that helps, rather than damages, your SEO efforts.
You have a documented content strategy, and it is mapped to personas and buyers’ journeys. You do everything you're supposed to do to create "high-quality content" … but it’s still not ranking well in search engines. Figure out why, and learn how to fix it.
There are countless SEO metrics you COULD monitor, but these three will demonstrate progress from beginning to revenue (so you can do something besides metrics today).
Last autumn, Google announced a new ranking signal that would become effective today. Intrusive interstitials (aka pop-up ads that take over the screen) will now cause a ranking decline. Learn if yours qualify and what to do about it.
Google has announced that they are working on mobile-first indexing, and plan to roll it out fairly soon. Get all the info you need about mobile-first indexing, what it means for your site, and how to be prepared for the shift.
When content syndication is done well, your brand benefits from greater exposure, secondary publishers benefit from your great content, and Google benefits from clear direction for its search results. Learn how to do it right.
For content marketers, getting paid to be creative every day is usually a blessing, but it’s not always easy. This is particularly true for content marketers working in highly technical industries, but the truth is that the content you need to please users and search engines already exists - you just have to know where to find it.
By Alexis Wisniewski
By Nate Dame
