The Profound Strategy Blog

Google Carousel Expansion Explained: Examples for B2B

Earlier this month, Google quietly released a massive expansion to the number of carousels that appear on the first page of search results - even appearing on previously unaffected B2B queries. Catch up on what Google carousels are, how they work, and what they mean for your marketing efforts.
By Nate Dame
February 21, 2017

77 Characteristics of Quality Content: The Complete List

There are countless surveys and studies that highlight a few characteristics of "quality" SEO content, and more come out every year. Where do you start? Here. The complete, comprehensive list of the 77 characteristics of high-quality, SEO-savvy content.
By Alexis Wisniewski
February 14, 2017

4 Secrets to Website Navigation Design with SEO Power

Website navigation design is often considered in terms of design and/or user experience, but if SEO isn't part of the conversation, the website is missing some key SEO influence. Learn how to design a navigation structure that helps, rather than damages, your SEO efforts.
By Nate Dame
February 7, 2017

5 Reasons Your Content Isn’t Ranking on Google and How to Fix Them

You have a documented content strategy, and it is mapped to personas and buyers’ journeys. You do everything you're supposed to do to create "high-quality content" … but it’s still not ranking well in search engines. Figure out why, and learn how to fix it.
By Nate Dame
January 30, 2017

Syndicating Content and SEO: When and How to Do It Right

When content syndication is done well, your brand benefits from greater exposure, secondary publishers benefit from your great content, and Google benefits from clear direction for its search results. Learn how to do it right.
By Nate Dame
November 28, 2016

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