The Profound Strategy Blog

Website Security: Disaster Preparation Checklist

Here's hoping you will never need this checklist. But the truth is, sites get hacked, hardware fails, and disgruntled employees can be nasty. I've been called in to help with dozens of disasters, and every time the availability of this info is what determined how successful we could be. Don't wait on this.
Jessica Hartman By Jessica Hartman
June 20, 2017

5 Ways to Stand Out in SERPs and Increase Organic CTRs

One way to improve click-through rates is to optimize how your content displays on search engine results pages (SERPs). By creating search results that stand out on the page you can drive more traffic to your site, and the increased engagement may even earn you higher rankings.
Nate Dame By Nate Dame
June 5, 2017

How to Outrank Bad Reviews in Organic Search

Someone has written a scathing review of your brand or product, and it’s outranking your site in organic search. Get 5 simple SEO steps that will help you leapfrog the bad review (and 4 things you should NEVER do).
Nate Dame By Nate Dame
May 23, 2017