The Profound Strategy Blog

A Modern Framework for SEO Work that Matters

Traditional, one-size-fits-all SEO no longer works. The only approach to SEO that delivers results is one that delivers the most helpful content while meeting baseline SEO needs.
By Nate Dame
February 11, 2020

SEO is a Competition, and “Optimizing” Alone Doesn’t Win!

Old-fashioned SEO best practices and checklists don't create organic ranking improvements and traffic growth, because the way we used to optimize content is no longer enough. It's time to put away the templates and start getting competitive about SEO content.
By Nate Dame
January 16, 2020

New Decade, New Name: Propecta is Now Profound Strategy!

Two key realities are driving successful, modern SEO and producing reliable—even predictable—organic search growth. As we prepared to reveal how much our team has learned and grown we realized it was time for an outward-facing change as well!
By Nate Dame
January 7, 2020

Does Your Business Need Multiple Websites? What Google Has to Say

There are several reasons that digital marketers frequently give for developing a second website, but is it really the best solution for your SEO? In most cases, Profound Strategy has been saying, "No," and now, Google has finally weighed in on the conversation.
By Nate Dame
February 5, 2019