The Profound Strategy Blog

Yesterday's keyword strategies don't create SEO results anymore. Learn why, so you can stop wasting time on outdated strategies and start driving meaningful growth.

Learn how to easily isolate the SEO work that will drive measurable, meaningful growth—and stop wasting time on outdated “best practices.”

The nature of modern search engines and the rapid evolution of SEO in recent years have made putting off modern SEO a costly mistake.

A modern SEO growth strategy can put your company in the perfect position to drive significant organic traffic, but you need to start now in order to be ready for the rebound.

Link building is unpredictable, and is not scalable or repeatable. So, why do some people still recommend it?

AI is a major simplification in SEO, and should be welcomed by marketers.

As I struggle to consider what the COVID-19 crisis will mean for my family and those closest to us, I’ve found that I’m far more grounded if I’m looking at how the trends have evolved over time. So I compiled a short list of my favorite sources for up-to-date data and trends that I’ve been following during this crisis.

Most SEO efforts are ineffective because they contain basic, fundamental flaws.

Many marketing decision-makers are frequently tasked with reviewing technical audits and/or approving tickets for technical work. Learn which tasks are worth your teams’ time.

You can build an SEO strategy that flourishes in spite of any algorithm update by providing exactly what Google ultimately wants: Content that delights the user!