Old-fashioned SEO best practices and checklists don't create organic ranking improvements and traffic growth, because the way we used to optimize content is no longer enough. It's time to put away the templates and start getting competitive about SEO content.
More and more marketers have moved away from SEO in recent years because it seems unpredictable and unreliable. But that's no longer the case! A modern SEO strategy will produce reliable, measurable—even predictable—growth from organic search.