If you believe your site has been penalized by Google, it’s important to take steps toward recovery. Validate that traffic changes are the result of a penalty, determine what type of penalty has been applied, and take steps to get the penalty removed to recover lost traffic.
With RankBrain running Google and full A.I. on the horizon, it's time to change your SEO keyword research and content strategy. Review a list of symptoms to see if your process is out of date, and get a step-by-step guide to the strategy that works.
Google Posts offers a new way for B2B marketers to claim additional SERP real estate, and a new marketing channel that doesn’t require paid advertising for visibility. Catch up with the new rollout and learn how even B2B companies can start benefiting immediately.
Here's hoping you will never need this checklist. But the truth is, sites get hacked, hardware fails, and disgruntled employees can be nasty. I've been called in to help with dozens of disasters, and every time the availability of this info is what determined how successful we could be. Don't wait on this.
Fake website traffic spams your Google Analytics with new (false) keywords, languages, hostnames, and referrers - skewing your Google Analytics data. Learn how to recognize, block, and filter it, and reclaim your metrics and reporting.
One way to improve click-through rates is to optimize how your content displays on search engine results pages (SERPs). By creating search results that stand out on the page you can drive more traffic to your site, and the increased engagement may even earn you higher rankings.
Just how accurate are the numbers you get from Google Analytics? Learn what data sampling means, how Google uses it, when it’s a problem, and how to get around it.
Someone has written a scathing review of your brand or product, and it’s outranking your site in organic search. Get 5 simple SEO steps that will help you leapfrog the bad review (and 4 things you should NEVER do).
Voice search technology is on the rise. Learn how it's changing the SEO landscape — even for B2B marketers — and make sure your strategy is ready to take on a new era of search marketing.
People who search for long tail keywords are 2.5 times more likely to make a purchase. Learn to drive organic traffic from users who are at the bottom of the funnel by creating content that caters to long tail keywords with purchase intent.
By Nate Dame
By Alexis Wisniewski
