Editorial

Editorial

Lacy Schley

Editor Manager

Coming from the world of science journalism, Lacy has written and edited pieces on everything from gene editing to the neuroscience of terrorism. She joined Profound in 2019, bringing her passion for crafting engaging, reader-friendly content to her work in SEO. She spends her free time playing volleyball, running, and keeping up with her very energetic and bossy cat. She lives with her husband in Milwaukee, Wisconsin.

Editorial

Alyssa Moore

Content Marketing Editor

Alyssa brings a long history of writing and editing to the Profound Strategy editorial team, including specialities in chemistry, medical research, and environmental science. When she’s not creating outstanding SEO content, Alyssa enjoys baking and biking, and has been known to lead chocolate walking tours of Boston.

Editorial

Kayla Schultheis

Content Marketing Editor

Kayla came to Profound Strategy after eight years of working as an in-house content marketer in the B2B tech, biotech, and consumer manufacturing industries. She brings her passion for editing, writing, and SEO to the table every day. In her free time, Kayla enjoys cycling, songwriting, and singing while playing her guitar. She lives in the Milwaukee area with her husband and numerous houseplants.

Editorial

Emily Eilers

Content Marketing Editor

Emily brings a wide variety of editorial experience to Profound Strategy, including editing, copywriting, and SEO/digital marketing across manufacturing, tech, healthcare, and human services industries. She enjoys collaborating with writers and clients to create outstanding content. Emily lives in Milwaukee with her family.

Editorial

Ian McCafferty

Content Marketing Editor

Ian comes to Profound Strategy with editorial experience in the worlds of sports journalism and affiliate marketing. He’s passionate about all things data and loves turning complex research into readable content. When he’s not creating Search Intelligence reports, he enjoys running, playing video games, and watching anime. Ian lives in Chicago with his girlfriend and their cat Yuzu.

Editorial

Rebecca Borzon

Content Marketing Editor

Rebecca honed her editorial skills in the nonprofit and legal sectors, managing scientific journals, developing science communications for the general public, and drafting legal documents. She loves synthesizing abstract concepts into concise content. In her free time, she enjoys reading abysmal characters, watching some of the best (and worst!) shows on television, and exploring her Chicago neighborhood with her boyfriend and their very sweet, very untrainable dog.

Editorial

Ben Buckingham

Content Marketing Editor

Ben joined the Profound Strategy team with a long history of content experience in ecommerce, for literary magazines, and in the SEO and content marketing space. When not at work he enjoys hiking and climbing around the Pacific Northwest where he lives with his wife and pets.

Editorial

Angeli Primlani

Content Marketing Editor

Angeli brings over 15 years of B2B editorial experience to the Profound Strategy, writing and editing complex subjects such as grid technology, mass transit, and nursing licensure. She is also a science fiction writer, martial arts student, and playwright, living in Chicago.

Editorial

Scott Anderson

Content Marketing Editor

Scott has worked as a Spanish textbook editor and as a writer and editor in health and human services and has covered subjects ranging from health insurance to civil rights. To his SEO content at Profound Strategy he brings a love of clean design and plain language. Outside work, Scott studies web development, gardens, and assists at the traditional Latin mass. He lives with his family in Burleson, Texas.