Editorial

Editorial

Lacy Schley

Editor Manager

Coming from the world of science journalism, Lacy has written and edited pieces on everything from gene editing to the neuroscience of terrorism. She joined Profound in 2019, bringing her passion for crafting engaging, reader-friendly content to her work in SEO. She spends her free time playing volleyball, running, and keeping up with her very energetic and bossy cat. She lives with her husband in Milwaukee, Wisconsin.

Editorial

Alyssa Moore

Content Marketing Editor

Alyssa brings a long history of writing and editing to the Profound Strategy editorial team, including specialities in chemistry, medical research, and environmental science. When she’s not creating outstanding SEO content, Alyssa enjoys baking and biking, and has been known to lead chocolate walking tours of Boston.

Editorial

Angie Long

Content Marketing Editor

Angie came to Profound Strategy from the world of insurance technology content. She also has a background writing for UK audiences. Angie lives with her family in Milwaukee, where she enjoys summer concerts, taking her Goldendoodle to the dog park, kayaking down the Milwaukee River, and devoting her Sundays to the Packers during football season.

Editorial

Janelle Asselin

Editor

After an established career as a comic book editor, Janelle shifted focus to writing and editing marketing content. She’s passionate about the written word, accessible content, the Oxford comma, and appreciating language as a living thing. When she’s not herding metaphorical cats at Profound Strategy, she’s reading, trying new craft beers, watching TV, writing, playing video and board games, and herding literal cats at home in Madison, where she lives with her spouse and their three cats.

Editorial

Kayla Schultheis

Editor

Kayla came to Profound Strategy after eight years of working as an in-house content marketer in the B2B tech, biotech, and consumer manufacturing industries. She brings her passion for editing, writing, and SEO to the table every day. In her free time, Kayla enjoys cycling, songwriting, and singing while playing her guitar. She lives in the Milwaukee area with her husband and numerous houseplants.

Editorial

Emily Eilers

Content Marketing Editor

Emily brings a wide variety of editorial experience to Profound Strategy, including editing, copywriting, and SEO/digital marketing across manufacturing, tech, healthcare, and human services industries. She enjoys collaborating with writers and clients to create outstanding content. Emily lives in Milwaukee with her family.