Editorial

Editorial

Alex Totin

Editor

Alex originally hails from Michigan, but moved to Chicago to earn an English degree at DePaul. Before joining the Profound Strategy team, she worked as a Content Marketer at an IT Consulting Company, where she quickly learned the importance of SEO. In addition to writing and editing, Alexis is passionate about cooking and traveling the world!

Editorial

Michelle O'Hagan

Editor

Michelle joins Profound Strategy with years of content marketing and editorial experience. Recently, she home-schooled her kids in fifth and sixth grades, which forced her to learn a lot of other things she should have known already. Outside the office, she enjoys road-trips, camping, and traveling the country to see far-flung relatives. She lives in Chicago with her husband and children.

Editorial

Alyssa Moore

Editor

Alyssa brings a long history of writing and editing to the Profound Strategy editorial team, including specialities in chemistry, medical research, and environmental science. When she’s not creating outstanding SEO content, Alyssa enjoys baking and biking, and has been known to lead chocolate walking tours of Boston.

Editorial

Lacy Schley

Editor

Coming from the world of science journalism, Lacy has written and edited pieces on everything from gene editing to the neuroscience of terrorism. She joined Profound in 2019, bringing her passion for crafting engaging, reader-friendly content to her work in SEO. She spends her free time playing volleyball, running, and keeping up with her very energetic and bossy cat. She lives with her husband in Milwaukee, Wisconsin.