Meet the Team

Profound Strategy’s greatest strength is our diverse team of experts, creatives, and fans. Meet the people that make our solutions so unique and so effective.
Meet the Team

Nate Dame

CEO and Founder

Nate has led SEO, content marketing, and influencer marketing campaigns for national and international brands. Now a regular speaker and columnist, Nate oversees client strategy and thought leadership for Profound Strategy when he’s not too busy being husband and dad in Lake Geneva, Wisconsin.

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Todd Mayfield

COO

Todd started with Profound Strategy as the Director of Strategy, and was later moved into the role of Chief Operating Officer. He has a long history of customer service, strategic planning, and leadership that have prepared him to oversee the daily operations of Profound Strategy from his home base in California.

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Evan Burrows

Executive Editor

Evan spent years honing his editorial skills in the wilds of Chicago’s community newspapers. He now leads Profound Strategy’s editorial team and manages keyword research strategies. He reads a lot and also has a background in real estate. He lives in Woodstock, Illinois.

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Rebecca Levinson

Account Strategy Manager

Rebecca came to Profound Strategy with more than a decade of marketing and business development experience. Her specialties include social media and content marketing, as well as helping businesses align all of their marketing efforts. She and her three children live in Woodstock, Illinois.

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Kelsey Maffett

Account Strategist

Kelsey’s background includes traditional news writing, radio advertising, and corporate communications, in addition to content marketing and SEO. When she’s not managing accounts for Profound Strategy, Kelsey likes to cook, see shows, and explore the Uptown neighborhood of Chicago with her partner and their dog.

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Benjamin Babb

Account Strategist

Benjamin’s background includes experience in business and communications management, as well as time spent as an English instructor. He is fascinated by the intersection of language and data, and enjoys writing fiction, playing guitar, and watching classic Hollywood films. He lives in Milwaukee, Wisconsin.

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Alexis Wisniewski

Editor and Search Strategist

Lex started with Profound Strategy as a freelance writer before accepting a full-time position as an editor and, later, as a search strategist. Her enthusiasm for grammar is sometimes annoying, but her love of good content helps the team create high-quality, modern, SEO-based content. She and her family live in the northwest Chicago suburbs.

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Karl Boehm

Technical SEO Analyst

Karl joined Profound Strategy with a background in search strategy and web development project management. He delights in systematically delivering website visitors to the messaging that will make them convert. Karl grew up in Kona, Hawai’i, and now lives with his wife in Waukesha, Wisconsin.

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Chris Caponi

Technical SEO Analyst

Chris brings years of technical SEO, project management, and web development experience to the Profound Strategy technical team. He loves taking big, difficult problems and breaking them up into smaller, manageable tasks. In his spare time, he does the same thing by working on cars. Chris lives in the greater Milwaukee area with his wife.

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Brittany Broman

Project Coordinator

Brittany joined Profound Strategy with experience in SEO, copywriting, and project management. Her love of staying organized and seeing big projects through to completion fits her current role as project coordinator. Outside of work, she is a professional violin player in a string quartet and enjoys spending time with her husband and dog in Waukesha, Wisconsin.

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Mallory Peters

Project Coordinator

Mallory joined the Profound Strategy team with years of project and event management experience, which she now puts to work as a Project Coordinator. She likes to be in the middle of the creative process, managing workflows and keeping systems running. Mallory’s other happy place is sharing a sunny afternoon with an iced coffee and her sisters.

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Sabrina Hill-Davis

Project Coordinator

Sabrina brings a wealth of organization and management experience to Propecta, having worked in project management since graduating college. She pivoted out of publishing into the world of SEO and is loving it. Sabrina enjoys reading and writing (Her degree is in English Lit.), and generally anything nerdy. She lives in the south Chicago suburbs with her husband, son, and dog.

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Nikki Breen

Editor

Nikki has years of experience editing and writing, as well as in project management and marketing. Her adoration for the written word (which is apparent in her extensive home library collection) and detail-oriented nature drives her to provide the very best content for Profound Strategy’s clients. She lives in the Greater Chicago Area.

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Tyler Koshakow

Editor

Tyler has edited everything from literary journals to books on fiber optic sensors. He joined Profound Strategy in 2018 and brings his passion for both literature and science to his editorial work. As an amateur mycologist, he spends his free time cultivating edible basidiocarps in his apartment and hunting mycorrhizal fungi in the wild. He lives with his wife in Madison, Wisconsin.

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LeeAnn Kjos

Editor

LeeAnn joined the Profound Strategy team with extensive experience in writing, editing, and marketing. Her passion for creating impactful content combined with her love of efficiency drives her work as an editor. In her free time, LeeAnn enjoys kayaking, hiking, and Googling tips on how to keep her succulents alive.

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Alex Totin

Editor

Alex originally hails from Michigan, but moved to Chicago to earn an English degree at DePaul. Before joining the Profound Strategy team, she worked as a Content Marketer at an IT Consulting Company, where she quickly learned the importance of SEO. In addition to writing and editing, Alexis is passionate about cooking and traveling the world!

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Michelle O'Hagan

Editor

Michelle joins Profound Strategy with years of content marketing and editorial experience. Recently, she home-schooled her kids in fifth and sixth grades, which forced her to learn a lot of other things she should have known already. Outside the office, she enjoys road-trips, camping, and traveling the country to see far-flung relatives. She lives in Chicago with her husband and children.

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Chloe Riley

Editor

Chloe joins Profound Strategy with years of editorial, writing, and reporting experience, both local and national. She specializes in polishing truth nuggets into gleaming, strategy-driven narratives. (And she further specializes in turning oatmeal into something edible.) Her life passions include cat-wrangling, chocolate-consuming, and letter-writing. She lives in Chicago.

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Alyssa Moore

Editor

Alyssa brings a long history of writing and editing to the Profound Strategy editorial team, including specialities in chemistry, medical research, and environmental science. When she’s not creating outstanding SEO content, Alyssa enjoys baking and biking, and has been known to lead chocolate walking tours of Boston.

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Lacy Schley

Editor

Coming from the world of science journalism, Lacy has written and edited pieces on everything from gene editing to the neuroscience of terrorism. She joined Propecta in 2019, bringing her passion for crafting engaging, reader-friendly content to her work in SEO. She spends her free time playing volleyball, running, and keeping up with her very energetic and bossy cat. She lives with her husband in Milwaukee, Wisconsin.

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Kyle Schultz

Editor

Kyle joined the Propecta team with extensive editorial experience as a researcher, writer, and editor of reference books. He is a passionate journalist for music (and sometimes video games), and is a freelance editor across a variety of topics in order to quench his thirst for learning. When Kyle isn’t exploring the country or playing competitive bridge, he lives and works in Chicago.

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A.J. Grund

Editor

A.J. came to Propecta after several years of working as an attorney in the Madison area. His experience researching and writing about complex, interesting topics in the legal world helps him create excellent SEO content. He lives with his wife in Sun Prairie, Wisconsin.

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Amy Marten

Administrative Assistant

Amy’s training and experience in education—with a background in early education and classroom management—are put to good use as an Administrative Assistant for the Profound Strategy team. She organizes files, keeps schedules, and manages accounts. Amy lives in Williams Bay, Wisconsin, with her husband and their children.