You have a documented content strategy. Your content is mapped to personas and buyers’ journeys. You write great stuff, use images, share on social … but it’s still not ranking well in search engines. What gives? Sometimes even the most relevant, useful, and/or engaging content struggles to climb through search engine rankings. If your content […]
Last week, the U.S. Patent Office approved Google’s latest patent for natural language search results for intent queries. The very next day, Bill Slawski, of SEO By The Sea, and I were discussing an upcoming SEO Best Practices Series PDF on Featured Snippets when he tipped us off to the new patent. (Note how I […]
Google rankings aren’t the only (or even the most valuable) SEO metric that marketers should be monitoring, but they are important—and highly visible. Even more important than a static or slowly climbing SERP ranking is a sudden decline in rankings. Questions start flying; managers start hovering. Why the sudden drop in rankings, and how do […]
Quick! Swap out that big, foam finger for one that reads, “WE’RE #2!” and make sure you’re paying attention to your co-citations! (Did you know you had co-citations?) Here are a few quick SEO-related headlines you may have missed, and a note on how they might update our strategies in the near future. Mobile Users […]
Is it just me, or has the SEO world felt like Penguins on Parade recently? Penguin 3.0 was released in mid-October, and we heard it would be rolling out for a few weeks. But eight weeks later, it’s still rolling. The SEO community is tacking on dots and digits, even though many of the refreshes […]