The days of trying to optimize a website for Google’s algorithm are over. In the not-so-distant past, marketers would write content or structure a website to target the ranking factors that mattered most; the ones who got their site just right for Google were rewarded with higher rankings. SEO was focused on, “What is the […]
Traditionally, SEO meant trying to figure out and “optimize” for Google’s algorithm and the ranking factors that mattered most. If you got your site just right for Google, you were rewarded with higher rankings. But today, Google’s artificial intelligence-infused algorithm is constantly changing, responding every moment to its users. Google has algorithms teaching algorithms, with […]
I’m asked a lot of questions about SEO and content optimization, but if there’s one that encompasses the desires and frustrations of many clients, it is this: Why is it so difficult to create SEO content that ranks well and produces lots of organic traffic? The simple answer is that there are already thousands of […]
In the past, SEO was mostly about who could optimize content and pages for all sorts of technical factors: putting target keywords in all the right places, creating internal links, maintaining an authoritative domain, building inbound links, and disavowing any inbound links that got flagged. And there was always the hope that you’d discover some […]
I admit I sat up a little straighter when I read Google’s recent article, “Inside Google Marketing: 3 ways we think about SEO.” My team and I have been advising clients and friends to—wherever possible—consolidate their online presence, and now Google has affirmed our strategy. Of course, we always take official Google “advice” with a […]