Mobile internet usage is taking over and creating a business landscape in which a seamless mobile experience is no longer cutting edge: it’s essential. Regardless of a company’s size, industry, or target audience, mobile is key, and the center of a mobile marketing strategy is the brand’s mobile website.
Mobile-first indexing is a ranking strategy that will prioritize how a website performs on mobile devices over how it performs on desktop displays.
The change represents a huge shift for digital marketers. Previously, mobile website performance only affected mobile search and a relatively small percentage of mobile users. As Google’s mobile-first indexing rolls out, however, mobile website performance will affect a site’s rankings on desktop as well as mobile searches. That suddenly makes the mobile site a top SEO and digital marketing priority.
Despite some upset among marketers, Google isn’t setting a trend: it’s following one. People depend on their mobile devices more than ever for internet access and activity:
And B2B is by no means exempt:
Buyers and consumers are increasingly mobile-first, and Google—as always—is giving users what they want … and dragging digital marketers along with them.
Mobile-first indexing is ultimately about the mobile-friendliness of your site. A combination of the right tools and your own experience will help optimize the site.
For a complete list of factors that will affect your site’s mobile compatibility, download our Mobile-First Indexing Audit Checklist by filling out the short form on the right. Whether your business uses responsive design, dynamic service, or a completely separate mobile site, this 30-item checklist will ensure a comprehensive review of the brand’s mobile experience.
A mobile-friendly website is no longer just about leading the competition, it’s becoming increasingly vital. As Google tests and prepares to roll out mobile-first indexing, the stakes are getting even higher. Make sure your brand doesn’t get left behind.
If you would like an experienced SEO analyst to help review and prepare your site, contact us about a Mobile-First Indexing Audit. Our SEO analysts take a hands-on approach that reviews your site against a comprehensive list of technical factors to make sure it is ready for the new age of mobile-first web traffic.