After providing thought leadership for 30 years in both academic circles and popular culture, Green Mountain at Fox Run had built a healthy brand reputation and strong organic search traffic. However, after a number of problematic website changes and re-launches, the Green Mountain team noticed a sharp drop in their organic search traffic.

In just three months, Profound Strategy’s technical SEO strategy created a 97% increase in monthly organic website sessions.

After months of working with other firms, Profound Strategy stepped in around November, 2016, and in just a few months, halted and reversed the downward spiral that was threatening Green Mountain. 

In three months, the Green Mountain website enjoyed:

  • 97% increase in organic sessions.
  • 7200 additional monthly sessions from organic search.
  • Page one organic search rankings for every keyword in one of their primary keyword composite groups.

technical seo case study

One month after Profound Strategy cleaned up Green Mountain’s technical SEO profile, the site rebounded, and by the following month Green Mountain saw an increase in conversions as a direct result of improved organic rankings and traffic 

After bringing our traffic levels to near-historical highs, we are already seeing steady growth even beyond that point. I always look forward to the strategic direction that Profound Strategy continues to bring to the table. Working with Nate and the team at Profound Strategy goes beyond just business, it’s personal … in the most positive way possible. A great partnership.—Alan Wayler, Executive Director and Owner

Learn how a hands-on technical SEO audit uncovered hidden SEO issues with the site, and how a prioritized list of tasks turned everything around for Green Mountain’s website. View of list of the work that was done, and see what’s next for Green Mountain’s continuing SEO strategy.


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