Breaking: Google Announces New Mobile-Friendly Labels, Potential New Ranking Factor

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6 Mini Case Studies: How Leading Companies are Adapting to the Mobile User

How are you reading this, right now? Statistically speaking, many of you are mobile. Is your brand ready for the mobile world? Are you meeting buyers on their terms, creating content for every context, and removing barriers inherent in small touch-screens? 64% of decision makers regularly read email on mobile devices. Mobile accounts for roughly […]

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We’ll Never Win! Google’s AI can Beat Atari Games

Last month, a team of Google scientists unveiled a deep-learning algorithm called DQN—a general purpose, self-educating computer program that is killing it at Atari. (Are you thinking what I’m thinking? Thought so.) DQN is running on a high-end desktop computer with two notable advances: Q-learning is a positive-reinforcement learning method by which the program constantly […]

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What is Google’s Knowledge Graph? A Definition for Marketers

Google’s Knowledge Graph is changing the way people use search engines, shifting expectations online, and threatening internet marketing as we know it. Is your brand or business meeting the changes, or is the Graph still a bit of a mystery? What is the Knowledge Graph? Google’s primary goal has always been to deliver the most […]

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What Most Marketers Don’t Know: The Knowledge Graph and the Future of SEO

Google’s Knowledge Graph has been changing the search result landscape for years, but some marketers aren’t even aware of it, and few know exactly what it is and how it works. The marketing community in general is still wrestling with what to actually do with the Knowledge Graph, and even some of the SEO-savvy are still […]

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3 Shut-Downs: International Pressure Mounts Against Google

Google has been making all kinds of international headlines lately, and not for big wins. The search giant has been facing regulatory pressure from the EU for years, and there’s no end in sight. Authorities overseas have predicted at least a decade of continued antitrust litigation against the company. In nations with overtly restrictive governments, […]

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