Watching and reading the horrific news of the increasing number of coronavirus cases and deaths feels like an ongoing punch in the gut. The daily onslaught of bad news is overwhelming for all of us, but it’s nothing compared to those who have loved ones that have been impacted directly by this illness. As I […]

In 1996, Tim Lloyd—a disgruntled network administrator for Omega Engineering—deployed six lines of software that erased all of the company’s manufacturing plans. The result: Omega lost more than $10 million in revenue, was forced to lay off 80 workers, and nearly went out of business altogether. It may be an extreme example, but Omega’s story […]

If there’s one thing that every marketer can agree on, it’s that marketing is always changing. Core concepts about communication and relationships may stay the same, but as our tech advances it reshapes how those strategies are expressed. Perhaps no one knows that better than Jon Miller. The former CMO and Co-Founder of Marketo (and […]

It’s no secret that Google has been heavily invested in artificial intelligence research for years, and now we know why (at least in part). RankBrain is the latest addition to Google’s Hummingbird algorithm: an artificial intelligence program that that has been helping deliver Google search results since the beginning of this year. While it has […]

What a week! Last week I had the pleasure of hosting what is probably the most talented, creative, and committed team of marketers in the country. The event was Profound Strategy’s annual staff retreat at our headquarters in beautiful Lake Geneva, Wisconsin. The team had an incredibly productive three days discussing everything from process improvements, […]