I admit I sat up a little straighter when I read Google’s recent article, “Inside Google Marketing: 3 ways we think about SEO.” My team and I have been advising clients and friends to—wherever possible—consolidate their online presence, and now Google has affirmed our strategy. Of course, we always take official Google “advice” with a […]

Starting in October, Google Chrome users will see a “Not secure” warning when entering data on any HTTP-only page that contains a form or text-field. Google first announced HTTPS as a ranking factor in 2014. Back then, it was just a minor signal, but Google noted in its announcement that it may increase the weight […]

Google is testing a new mobile SERP feature! Get the first look at this new feature, below. This expanded, featured content section pulls content from other pages, similar to the usual featured snippet, to answer questions related to the search term. Up to three answers appear at the top of mobile SERPs, creating extra featured […]

Google has announced that it has released Google Posts to all businesses with listings in Google My Business. Appearing alongside business listings in search results, use cases for Google Posts include promoting specials, events, content, and products, as well as encouraging newsletter signups. For B2B companies, Google Posts offers a new way to claim additional […]

Google has a long history of regularly updating how ads are displayed in search results, including the most recent change to how ads display on search result pages. This time, the solid green “Ad” label was replaced with a new version that—unless you’re looking closely—almost blends in with the URL displayed next to it. Visual […]