Google rolled out a big new feature this week, called AI Overviews. A lot of Google’s AI efforts have their biggest impact in consumer spaces, but we’re already seeing AI Overviews affecting search results in B2B spaces as well. Here’s exactly what you need to do about it … What are AI Overviews? AI Overviews […]

Google rolled out a core update on March 5. Within hours, scores of websites that rely on AI content were deindexed. Not sure where to start? I’m giving one complimentary SEO content strategy audit per week—contact me to get on the list. Here’s a website that is known to publish almost entirely AI-generated content. Last […]

Early last week, Google revealed a structural update to the first page of their search results, specifically related to featured snippets and organic rankings. Google is calling it “snippet deduplication.” Danny Sullivan, Google’s Public Search Liaison, fielded a lot of questions from marketers who were, rightly so, asking how the change will affect their organic […]

I’m excited to officially release the update we’ve been working on, in some ways, for years: We are now Profound Strategy! It definitely hasn’t taken years to just update our name; this is about so much more. We’re refreshing our externals to reflect the amazing internal progress our team has made over the past few […]

Google’s latest search algorithm update, BERT, is the company’s biggest in the last five years. Despite the significance of this change, Profound Strategy’s clients continue to see reliable SEO growth and no downside after major algorithm updates. In fact, Profound Strategy’s strategic framework seems to predict such updates. By focusing on the common goal that […]