Google Announces Featured Snippet Deduplication: Should Your Strategy Change?

SEO News

Google Announces Featured Snippet Deduplication: Should Your Strategy Change?

Early last week, Google revealed a structural update to the first page of their search results, specifically related to featured snippets and organic rankings. Google is calling it “snippet deduplication.” Danny Sullivan, Google’s Public Search Liaison, fielded a lot of questions from marketers who were, rightly so, asking how the change will affect their organic […]

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New Decade, New Name: Propecta is Now Profound Strategy!

I’m excited to officially release the update we’ve been working on, in some ways, for years: We are now Profound Strategy! It definitely hasn’t taken years to just update our name; this is about so much more. We’re refreshing our externals to reflect the amazing internal progress our team has made over the past few […]

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Does Your Business Need Multiple Websites? What Google Has to Say

I admit I sat up a little straighter when I read Google’s recent article, “Inside Google Marketing: 3 ways we think about SEO.” My team and I have been advising clients and friends to—wherever possible—consolidate their online presence, and now Google has affirmed our strategy. Of course, we always take official Google “advice” with a […]

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