As a Product Marketing Manager, you have a lot on your plate—from buyer personas and product messaging, to competitive intelligence and sales enablement. You are always testing, learning, and adjusting to bring your target audience and your product together. And that’s exactly why SEO should be your best friend. But too many Product Marketing Managers […]

SEO is universally accepted as an effective means of driving traffic to a website, but few sales and marketing teams consider it a tool for generating leads or driving conversions. The reason: only about 10% of site visitors arriving through organic search are ready to purchase. However, by utilizing search optimization solely for the purpose […]

If anyone knows how to create high-quality content, it’s Pixar. (Their 14 feature films have been nominated for 211 awards — although they only won 210.) A few years ago, storyboard artist Emma Coats tweeted 22 nuggets of storytelling wisdom she picked up in her years at Pixar’s studios. They’ve been retweeted, compiled into SlideShares, […]

As the marketplace continues to evolve, more of the sales funnel has been pushed back into Marketing’s territory. Inbound marketing strategies have been the savvy response to increasing demand, but the ethos of inbound reaches beyond “awareness.” From building the right audience to improving communication, the principles of inbound can help you convert more leads […]

Resource centers are all the rage these days. “Publish great resources!” they say. “Get new leads!” they promise. “It will do wonders for your SEO too!” right? Some resource centers rock every area, from lead gen to SEO. Others flop. And there are plenty in between. Below are a few of my favorites, why I […]