What if you could glance at your long list of SEO keywords and identify exactly which ones are most likely to convert? It may sound like a fairy tale, but it’s absolutely doable. Long tail keywords—keywords of 4 or more words—are often targeted with the goal of growing organic traffic, but they’re powerful for more […]
Half of all search queries are long-tail keywords. That means if your keyword/user intent strategy isn’t targeting these terms, you’re missing about half of your audience and half of your potential leads. Long-tail keywords represent a strategic segment of your audience, potentially the more qualified 50%. They may also represent, depending on your industry, a […]
As long as people use words to communicate with search engines, keywords will have value, which is why Google’s decision to stop sharing keyword data can be frustrating. Whether you’re new to SEO and struggling with (not provided) for the first time, or you’re a seasoned pro who is accustomed to trying to work with […]
If it seems that SEO is changing at the speed of light, it’s not your imagination. Google makes multiple changes to SERPs every day, so you don’t need to wait for the next big algorithmic announcement to study the changes and modify your tactics for long-term SEO success. Once a month we will be rounding up some of the […]
Google is wildly driven to provide users with the absolute best experience —finding exactly what they are looking for as fast as possible. That’s what Caffeine, Panda, Penguin, Hummingbird, Pigeon — every update is about. It’s about getting users what they want. Most marketers don’t think about it, because their SEO is about tricking or […]