Profound’s Framework Uncovers Key Insights that Keyword Lists Alone Will Never Deliver

Keyword Strategy

SEO Keywords and Content Strategy for an Era of A.I. and RankBrain [PDF]

What I’m about to tell you is going to change your world forever. Remember the day you realized you’ve always seen a G in Walt Disney’s signature, even though that doesn’t make any sense at all? Or when you realized the word speedometer is really just speed-o-meter, even though that makes perfect sense? That’s what’s […]

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50% of Search Queries are 4+ Words: How to Target Smarter Keywords

Half of all search queries are long-tail keywords. That means if your keyword/user intent strategy isn’t targeting these terms, you’re missing about half of your audience and half of your potential leads. Long-tail keywords represent a strategic segment of your audience, potentially the more qualified 50%. They may also represent, depending on your industry, a […]

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