In the past, SEO was mostly about who could optimize content and pages for all sorts of technical factors: putting target keywords in all the right places, creating internal links, maintaining an authoritative domain, building inbound links, and disavowing any inbound links that got flagged. And there was always the hope that you’d discover some […]
Producing content that ranks well on Google is an important goal for most marketers. But having a dedicated budget for SEO sometimes is seen as risky, because it’s so easy to waste time and money on SEO if it’s done wrong. It doesn’t matter whether a marketer has a budget of $10,000 a year, or […]
I admit I sat up a little straighter when I read Google’s recent article, “Inside Google Marketing: 3 ways we think about SEO.” My team and I have been advising clients and friends to—wherever possible—consolidate their online presence, and now Google has affirmed our strategy. Of course, we always take official Google “advice” with a […]
70% of business leaders expect marketing to drive revenue growth, but only 57% of content marketers know how to demonstrate the impact of their efforts on business revenue. Content marketers who struggle to provide revenue-impact data may find that it’s increasingly difficult to secure future funding and earn budget increases. But demonstrating the impact of […]
What comes first – SEO or content? A lot of marketers are still asking this question (or assuming an answer), but it’s really the wrong question to ask. SEO is not just technical considerations for setting up a website, or keyword strategies for after-the-fact content promotion. SEO efforts, like keyword and user intent research, can […]