Google rolled out a core update on March 5. Within hours, scores of websites that rely on AI content were deindexed. Not sure where to start? I’m giving one complimentary SEO content strategy audit per week—contact me to get on the list. Here’s a website that is known to publish almost entirely AI-generated content. Last […]
Too many marketing teams are still wasting precious resources on trivial SEO work that will never boost rankings or drive traffic. How? SEO has changed, but many marketers are still trying to compare audit results and To Do lists against outdated technical and content checklists. Most audits don’t prioritize the technical work that actually impacts […]
If you’ve been putting off an updated SEO strategy, you may be sabotaging your marketing ROI. Whether you’re leading a marketing department at an enterprise-level organization, or you’re a startup trying to grow a brand, you’re always trying to optimize the marketing budget. You’re constantly weighing options and trying to prioritize. SEO has the potential […]
The days of trying to optimize a website for Google’s algorithm are over. In the not-so-distant past, marketers would write content or structure a website to target the ranking factors that mattered most; the ones who got their site just right for Google were rewarded with higher rankings. SEO was focused on, “What is the […]
One unique insight about an audience, industry, or solution can catapult a brand or organization ahead of the competition in so many ways. One “Aha!” moment can inspire a marketing campaign or strategy that connects with buyers in a new, insightful way. SEO and content marketing is no different. Key insights about your industry or […]