How to Build an SEO Growth Strategy that Transcends Algorithm Changes

Content Marketing

How to Build an SEO Growth Strategy that Transcends Algorithm Changes

The days of trying to optimize a website for Google’s algorithm are over. In the not-so-distant past, marketers would write content or structure a website to target the ranking factors that mattered most; the ones who got their site just right for Google were rewarded with higher rankings. SEO was focused on, “What is the […]

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SEO is a Competition, and “Optimizing” Alone Doesn’t Win!

In the past, SEO was mostly about who could optimize content and pages for all sorts of technical factors: putting target keywords in all the right places, creating internal links, maintaining an authoritative domain, building inbound links, and disavowing any inbound links that got flagged. And there was always the hope that you’d discover some […]

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Does Your Business Need Multiple Websites? What Google Has to Say

I admit I sat up a little straighter when I read Google’s recent article, “Inside Google Marketing: 3 ways we think about SEO.” My team and I have been advising clients and friends to—wherever possible—consolidate their online presence, and now Google has affirmed our strategy. Of course, we always take official Google “advice” with a […]

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