Keyword lists alone can be confusing and overwhelming. That’s why we identify, research, and prioritize the needs that drive users to search. This enables unprecedented perspective and insights into your true SEO growth opportunities and the exact content additions and/or improvements that will drive more qualified, organic traffic.
Our SEO content audits allow you to:
Profound Strategy’s content audits illustrate the fastest path to SEO revenue in four basic stages:
Modern keyword research — Get a complete SEO keyword map, unique to your brand. We identify all potentially relevant head terms and keyword sets, grouping them into families of related terms.
User need identification and mapping — Our team of SEO editors investigates how the target audience is using search for your three priority keyword families, by transforming keywords in these families to user needs.
Competitive search intelligence reporting — After working with your team to identify the top three priorities, our team conducts thorough competitive research to determine exactly how to create content that leapfrogs the competition in organic search to generate 3x to 10x more organic traffic than other “SEO content.”
Final report and forecast — Your SEO strategist will walk through a final report outlining clear guidance for an SEO campaign poised for growth. You get detailed insights, recommendations prioritized by expected impact vs. investment, and forecasted traffic growth.