Half of all internet searches will be voice searches by 2020.
Let that sink in for a moment, because voice search changes everything.
And, as with every SEO update, B2B industries are not exempt or immune. As voice search becomes a major player in search, the easiest applications are within B2C markets, but there is one primary reason why voice search won’t stay there.
When you’re ready to get to work and start optimizing your SEO content strategy for voice search, fill out the form to download our free workbook, The Marketer’s Guide to Optimizing for Voice Search.
This simple workbook will guide you through three basic steps of optimizing content for voice search:
Voice search most often happens on mobile devices, so optimizing for voice search starts by making sure your site and content perform well on mobile. Get links to online tools that will test your company’s site, and make notes about any problem pages or features.
People use voice search differently than traditional search: they talk to it. Voice searches use natural, conversational language, which means long tail keywords for SEOs. Make sure you know how to find, organize, and prioritize a list of long tail keywords, and then use the workbook to apply those insights to existing or new content.
Screen-less devices like Google Home and Amazon Echo read featured snippet answers to voice queries, citing the publisher. Where voice queries are served spoken answers, ranking on page one is irrelevant unless your content captures the featured snippet spot. Learn how to discover and prioritize featured snippet opportunities, and create the kind of content Google wants to use.
An example of Google Home reading a featured snippet and citing its source.
Voice search is crucial for modern SEO because adoption of the technology is increasing rapidly. Personal assistant technology is available by default on modern smartphones, and 2017 sales of Amazon Echo and Google Home are expected to exceed 24 million.
And people are using it. Most often, voice technology is used when someone’s hands or vision is occupied, but that’s not the only reason:
In short: voice search provides a better user experience.
A better user experience is Google’s constant pursuit, so you can bet that if users love it, Google will make the most of it.
Because voice search is often promoted as a way to get directions or find nearby businesses while driving, it’s easy to make the mistake of assuming the SEO implications are solely for B2Cs and local businesses.
But voice search SEO is important for B2B companies as well, because, again, it’s about customer experience. Consider:
Companies of all types and within all industries should start thinking about voice search optimization now to attract early adopters, get ahead of competitors, and improve SEO overall.
The Marketer’s Guide to Optimizing for Voice Search will help you form a voice search strategy that drives traffic increases, delights users, and overtakes competitors who aren’t aware of the trend. To get started, fill out the form on the right, and download your free copy of this exclusive workbook.