One of Google’s top three ranking factors is “content,” but what does that mean? What is “quality” content?
It’s a common and very crucial question, because organic rankings are essential for effective content marketing. SEO-aligned content marketers drive 54% more revenue growth year-over-year.
That’s probably why 66% of best-in-class companies involve SEO in their content creation process from the start: that alignment the only way to make a brand stand out in a digital market that is saturated with content.
But how exactly does that work? How can marketers write website content that search engines notice and favor?
Google’s own Quality Guidelines are fairly vague, so the SEO community has been hard at work for years trying to figure that out. We test theories, study organic ranking changes, survey SERPs, and build list after list of things that are working—content characteristics that create good user experiences and seem to earn Google’s favor.
Years later, however, we have lists of lists—nine factors here, seven qualities there. What if there was one, complete list of high-quality content factors?
The Complete List of High-Quality Content Factors combines all of the most recent, authoritative, and reliable surveys and studies the SEO community has produced—plus dozens of our own, exclusive insights and best practices from years of modern SEO work.
This comprehensive list divides all of these quality content factors into seven categories, aligned with a basic content creation process:
The kind of effective, quality content that helps drive SEO and produces measurable content marketing results demands the best strategy from start to finish. This PDF will walk you through all 77 quality content factors, and concludes with a one page checklist that you can copy for everyone on your content team.
Fill out the short form on the right to download your PDF so you can start perfecting your content marketing today.
The content strategy is too often overlooked both in practice and in content surveys and studies. The truth is, revenue-driving content doesn’t happen by accident.
The first section of The Complete List of High-Quality Content Factors discusses content strategy considerations like:
It also provides links to industry-leading articles, publications, and tools for more information and assistance.
Before you can start writing, drawing, or recording, each content piece needs a plan. Section Two of the PDF will help you determine how to structure and organize your content to provide a good user experience and to communicate clearly with search engines.
There are 30 items in this section that, together, create a complete checklist as your team plans and outlines a piece of content, including:
As you put all that planning and strategy into practice, stay vigilant. This section of The Complete List helps content creators with:
Keywords aren’t dead, but they do require a new strategy. Section Four of the PDF distills a modern keyword strategy into a checklist that is easy to follow. Factors include:
Get some clarity on what a modern keyword strategy actually looks like, so you can create content that works for SEO without having to worry about penalties.
Most technical SEO considerations are site-wide, but there are some factors that can affect a singular piece of content. Make sure your content:
Resources and tools are available to help you navigate all of the technical issues that might come up with a new, or newly optimized, piece of content.
A piece of content’s representation on a search engine results page (SERP) has to be part of the content creation process. The search snippet—the SEO page title, URL, and meta description—is the gateway from organic search to your site. More than a dozen items in this section of the PDF will help marketers create compelling search snippets by making sure that the snippet:
Why design content to perform well in organic search if the snippet that represents it on the SERP hasn’t also been designed to engage the audience?
Designing content for social media is different from , and sometimes contradictory to, designing content for organic search and SEO. Social shares are not our primary goal, but good content is inherently (and technically) shareable. The Complete List of High-Quality Content Factors wraps up with a few considerations for getting your amazing content started on social media.
So what are you waiting for? Turn your marketing department into a quality content machine. Start improving organic search rankings, growing the CTR rate, and driving revenue.
And take the time to do it well. The internet doesn’t need more mediocre content, but it—and your audience—does need the best of what you and your team can bring to the table. Download your list and get started today.