Content syndication is the process of republishing your content—in part or in whole—on a second website. In the world of content marketing, syndication comes up a lot, and for a variety of reasons:
Reposting content to various sites seems like a great way to accomplish all of those goals, but then someone whispers, “duplicate content,” and suddenly no one is sure anymore.
Duplicate content is identical content at multiple URLs. Despite some pervasive misconceptions, there is no evidence that Google actively penalizes duplicate content.
The issue is that it confuses search engines. Google isn’t going to rank multiple versions of the exact same text in search results, so it has to guess which one is the first/main version. If the algorithms guess wrong, it could have an adverse affect on your rankings for that content.
Content Syndication and SEO discusses:
This exclusive PDF also includes a helpful checklist to keep on-hand, and a list of authoritative sources if you need even more info.
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