SEO Certified Content vs. Just “Optimized”

A side-by-side comparison

Profound Strategy’s SEO certified content drives up to ten times the organic traffic as other “optimized” content, because our team puts in up to ten times the work.

Take a look at the details of the certified content process, compared to typical SEO content work.

 

Typical, Just “Optimized” SEO Content

Profound Strategy SEO Certified Content

KEYWORD OPTIMIZATION

 

 

Number of keywords each piece of content is optimized for

Typically ~5

100s or 1,000s

Optimized URL, page title, and meta description

x

x

SEO keyword research

x

x

Advanced SEO keyword research identifies all variations of keywords, beyond the limitations of partial match and synonym-based keyword research

 

x

User need identification and prioritization

 

x

Enhanced by Profound Strategy’s unique competitive investigation of top-performing content 

 

x

Based on a modern SEO strategy that targets a user need, not just keywords

 

x

     

DETAILED MARKET RESEARCH AND SEARCH INTELLIGENCE REPORT

   

URLs earning majority of existing traffic identified

 

x

Competing URLs researched

 

x

Findings consolidated into clear, detailed guidance

 

x

Content structure, elements, media, visuals, and outline crafted based on findings

 

x

     

EDITORIAL EXCELLENCE

   

Drafted by an experienced writer

x

x

Overseen by a highly trained and experienced SEO editor

 

x

No hidden fees. All-in cost includes strategic investigation, project management, and meetings (as appropriate to the contract size).

 

x

Guidance and insights from Profound Strategy’s team and extensive history

 

x

     

SEO TRAFFIC GROWTH EXPECTATIONS 

   

Timeframe to measure initial traffic growth

Who knows?

1-3 months

Timeframe to win a noteworthy percentage of relevant search traffic

Never

6-12 months

3x to 10x more traffic than typical “optimized” SEO content

 

x

Backed by Profound Strategy’s estimated traffic growth forecast (beta)

 

x

Traffic growth monitored against traffic projections

 

x

Drives organic traffic that is higher quality than paid traffic, with “cost-per-click” that is a fraction of paid cost-per-click

 

x