After years of experimentation, Google has pulled the plug on Authorship. We were told it was removed because it no longer improved the search experience for users. But is that the full story?
Good marketers have always listened and learned from their markets. Today’s self-published, social internet has made it easier than ever for brands to listen to buyers, but it has also made it less common because everyone wants to share their voices.
New challenges are being answered with insightful, robust inbound marketing strategies that not only attract buyers in a busy marketplace, but also open doors for authentic connections - both intellectually and emotionally.