Too many marketing teams are still wasting precious resources on trivial SEO work that will never boost rankings or drive traffic. How? SEO has changed, but many marketers are still trying to compare audit results and To Do lists against outdated technical and content checklists. Most audits don’t prioritize the technical work that actually impacts […]

If you’ve ever worked in a marketing department, you’ve probably seen an SEO project that didn’t go well. Unfortunately, many marketers feel that SEO is just too difficult to execute successfully. It’s no wonder that some marketers consider SEO an exercise in futility. The truth is that most SEO strategies are ineffective because they are […]

Technical SEO is a foreign language to many marketers, and for good reason. It’s a specialized technical discipline that has evolved dramatically in recent years. What technical SEO work is still important? How do you know if a particular ticket is worth the resources your analysts need to spend on it? And how does one […]