Today, more than ever, marketers need cost-effective, reliable solutions for driving qualified traffic to their websites. Every dollar is important: Marketers with limited resources are reluctant to spend time or money on anything that is complicated or unpredictable, but even those with large budgets must demonstrate ROI. Which brings me to SEO. To some marketers, […]

One of the biggest SEO mistakes tech companies make is thinking that their marketing approach should be the same as other industries. They write content for leaders and decision-makers, fill the content with aesthetically pleasing imagery, and wonder why their organic traffic isn’t growing. For tech companies to really excel with SEO, you need to […]

Technology companies can’t do SEO and content marketing like the rest of the world. Over the past two years, Profound Strategy has worked with several leading technology companies. That time has been filled with significant keyword and user intent research, technical content creation, and testing. After research and analysis of hundreds of industry keywords, we […]

For content marketers, getting paid to be creative every day is usually a blessing, but it’s not always easy. This is particularly true for content marketers working in highly technical industries. In addition to the normal difficulties of content marketing—SEO updates, consistency, quality, etc.—technical content is extremely, well … technical. Writing authoritative, compelling copy requires […]

Software and technology company websites often have the dual responsibility of explaining and selling their products and explaining (and sometime selling) their niches and solutions. Some of your solutions and/or technology is complicated, but buyers don’t want to invest in something they don’t understand. At the same time, software and technology industries are innovating at […]