A Google penalty can be detrimental for your entire business. It can cause severe dips in rankings, significant loss of traffic, or even complete removal from Google’s index. If your website is a significant source of leads and revenue, a penalty can compromise your entire business model. If you believe your site has been penalized […]

Discovering traffic increases and new referring sites in Google Analytics reports is a great feeling. SEO is time-consuming work, so it’s incredibly rewarding to discover that the effort you’re putting into it is paying off. But before celebrating, it’s important to make sure those successes aren’t the result of fake traffic—Google Analytics spam. Recently, industry […]

You are a serious marketer, so, of course, you’re diligent about metrics and analytics. You create and run custom Google Analytics reports so you can make the best decisions for your team and your company, and so you can prove the value of your programs to the boss. But just how accurate are the numbers […]

How do you know if your SEO strategy is working? Maybe more importantly: how do you prove to the corner offices that your SEO strategy is working? SEO has the amazing ability to generate a lot of numbers and charts. There are a lot of metrics you could measure or include in reports, but do […]