Google has announced that it has released Google Posts to all businesses with listings in Google My Business. Appearing alongside business listings in search results, use cases for Google Posts include promoting specials, events, content, and products, as well as encouraging newsletter signups. For B2B companies, Google Posts offers a new way to claim additional […]

50% of all searches will be voice searches by 2020. That should mean big things for your SEO strategy now. Voice search is gaining popularity for a variety of reasons: personal assistant devices are more accessible, natural language processing is more sophisticated, and typing on mobile phones is slow and error-prone. The rise of voice […]

Last week, Google announced a new feature for mobile search: tappable shortcuts. Tabbable shortcuts appear below the search bar on mobile—in both the the Google app and on Google.com—and allow users to tap shortcuts to search popular topics like weather, news, and local businesses. Click “Weather,” and it takes you directly to Google’s mobile weather […]

B2B brands are diving into digital transformation (DX), and investing more and more resources into the process. In fact, half of the top executives recently surveyed by Forbes believe that their companies will be, “vastly digitally transformed” in the next two years. Digital transformation is the process of moving business activities in any (or every) […]

In October, Google’s Gary Illyes announced that the search engine was in the process of transitioning to a mobile-first index, and the change would occur “within months.” In November, the company announced that it was beginning to test use of the mobile-first index on a small scale and would continue experimenting over the coming months […]