Driving conversions in B2B marketing requires content that caters to multiple decision-makers at every stage of their unique buyer journeys. It’s not just executives who make purchase decisions: 81% of mid-level managers and individual contributors also have a say. This makes the development of B2B buyer personas critical, yet 47% of B2B organizations do not […]
Google has announced that it has released Google Posts to all businesses with listings in Google My Business. Appearing alongside business listings in search results, use cases for Google Posts include promoting specials, events, content, and products, as well as encouraging newsletter signups. For B2B companies, Google Posts offers a new way to claim additional […]
50% of all searches will be voice searches by 2020. That should mean big things for your SEO strategy now. Voice search is gaining popularity for a variety of reasons: personal assistant devices are more accessible, natural language processing is more sophisticated, and typing on mobile phones is slow and error-prone. The rise of voice […]
Last week, Google announced a new feature for mobile search: tappable shortcuts. Tabbable shortcuts appear below the search bar on mobile—in both the the Google app and on Google.com—and allow users to tap shortcuts to search popular topics like weather, news, and local businesses. Click “Weather,” and it takes you directly to Google’s mobile weather […]
B2B brands are diving into digital transformation (DX), and investing more and more resources into the process. In fact, half of the top executives recently surveyed by Forbes believe that their companies will be, “vastly digitally transformed” in the next two years. Digital transformation is the process of moving business activities in any (or every) […]