Deeper Insights from the Inbound Project
Week 1 – Marketing Reality eBook
Week 2 – How to Attract Buyers in an Inbound Market
Week 3 – How to Connect with Buyers in an Inbound Market
Week 4 – Learn These Thought Leadership Techniques to Communicate with Your Buyers
Week 5 – How to Use Inbound Marketing to Close More Business
More About the Inbound Project
The phrase “inbound marketing” was first used in 2005 to describe an evolving marketing strategy that has, in less than a decade, revolutionized online communications. But inbound marketing is more than a new set of advertising tactics. It’s a mindset shift that every marketer will have to make in order to effectively reach buyers in the new marketplace.
Inbound is not just a marketing trend.
Inbound marketing is a new philosophy for communication. It shifts the focus from pushing the brand out, to drawing decision makers in – from interrupting buyers for a few seconds of their attention, to providing consistent, high-quality content in answer to their questions and problems. The strength and longevity of inbound marketing rests comfortably in the fact that it is simply best practice for brands in an independent, accessible marketplace.
One of our favorite things about inbound marketing is the way it creates dialogue by leveling the playing field. We hope that you will like, post, share, and tweet any and every Inbound Project blog post, eBook, and/or webinar that you find enjoyable
We also look forward to hearing from you as you add your voice to the conversation. Use the hashtag #inboundpro on your social networks to ask questions, share ideas, give feedback, and lend your unique insight and experience to the project!
