SEO Content Strategy

An in-depth look at how we produce SEO certified content to drive exponential growth through organic search

Outranking competitors and consistently driving qualified organic traffic requires a modern SEO content strategy—one that delivers specific solutions, to your targeted audience, in a language that search engines understand.

Profound Strategy’s proven framework for SEO content creates reliable, measurable results from organic search in any industry or niche.

How Profound Strategy Creates Consistent, Predictable SEO Wins

Search engines understand that user queries are codes for the information and answers they want to find. That’s why SEO content strategies based on keywords no longer create value. Marketers end up with a huge list of keywords, many produce similar organic search results, it’s impossible to meaningfully prioritize opportunities, and a lot of valuable traffic is overlooked.

Profound Strategy uses Google’s own data on individual keywords and topics to create an SEO content strategy that delivers what buyers and search engines want from your content. SEO has to keep up with search engines in the era of Google’s RankBrain and machine learning, and Profound Strategy does so by translating keywords and queries into user needs.

user need

n. a specific need that a user has, at a specific point in the buyer’s journey, that inspires an organic search query

Our team of experienced strategists and SEO content editors have perfected a process that allows our team to outline a uniquely strategic advantage:

  • Understand the organic search landscape for your industry and niche in a new, holistic, and meaningful way. 
  • Hone in on your real competition in order to create a strategy that puts your company name at the forefront.
  • Get to ROI faster with data-driven targeting. A user-focused SEO strategy, in contrast to a keyword-focused strategy, targets and prioritizes opportunities based on the fastest path to revenue for your company.

Your audience is using organic search to find answers throughout the buyer’s journey. Are they finding your website at every stage?

That list of user needs is then manually prioritized—with you—based on each one’s value in organic search and perceived value to your business in order to drive high-quality organic traffic.

Profound Strategy’s user-need based insights create SEO content that:

  • Beats competitors in organic search for a long list of keywords. 
  • Boosts brand awareness and demand gen in organic search. 
  • Drives consistent, measurable organic traffic. 
  • Converts.

“Profound Strategy brings a fresh and unique perspective to the table. Their comprehensive, SEO-oriented content marketing strategy significantly boosted Sumo Logic’s online visibility.”

Maurina Venturelli, Director of Demand Generation, Sumo Logic

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An SEO content strategy based on detailed SEO research is the only way, in the modern organic search landscape, to create the kind of predictable, scalable growth in organic rankings and traffic that put the SEO team at the revenue table and drive measurable, long-term ROI.

Ready to update your SEO content strategy? Get in touch today to see what a content strategy based on user needs looks like for your brand’s website.

The Proof is in the Metrics: An Example of SEO Content Strategy Success

SEO content strategies based on user needs is more than good philosophy. It works. Our unique approach has proven successful across a variety of B2B and B2C industries and niches.

Profound Strategy began publishing SEO content with this global brand in March. The client simply wanted to exceed the average historical YoY growth rate of 10%. One year later, Profound Strategy’s SEO content had improved on the historical average by as much as 68%.

Ready to see your SEO grow like this? Get in touch today and we’ll set up a free, one-hour consultation.

Want to see how Profound Strategy takes a modern SEO content strategy and turns it into individual content assets that win in organic search? Learn about our competitive content research. →