Link Building is Dead: 3 Reasons to Stop Wasting SEO Resources On It

Link Building

Link Building is Dead: 3 Reasons to Stop Wasting SEO Resources On It

Many agencies still recommend link-building as a tactic to raise a website’s standing in SERPs, but many digital marketers are starting to question if this strategy is still effective. While the quantity and quality of inbound links still play some part in the overall ranking of a page or a site, it is also true […]

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Does Your Business Need Multiple Websites? What Google Has to Say

I admit I sat up a little straighter when I read Google’s recent article, “Inside Google Marketing: 3 ways we think about SEO.” My team and I have been advising clients and friends to—wherever possible—consolidate their online presence, and now Google has affirmed our strategy. Of course, we always take official Google “advice” with a […]

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3 Common Misconceptions About the SEO Benefits of Multiple Websites

It’s easy to become enticed by what appear to be SEO shortcuts. High organic rankings often equate to high profits, but earning high rankings is an arduous process: your technical SEO marks need to be clean, content needs to be outstanding, links need to be genuine, keywords need to be used but not stuffed, and […]

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Syndicating Content and SEO: When and How to Do It Right

You know that feeling when you’ve come up with an awesome piece of content? You want as many people as possible to see it … and some websites are willing to publish a copy of it even if it has already been published elsewhere. That is content syndication. A lot of marketers, however, worry about […]

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Google’s Penguin 4.0 Announcement: What you Need to Know

Last Friday, September 23, Google dropped a big announcement: Penguin 4.0. The SEO table in the lunchroom has been abuzz all weekend—comparing bar graphs and trying to decipher Google’s particular use of the word “granular” in this instance. If you’re sitting nearby and trying to listen in, on behalf of your business’ website, allow me […]

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